Privacy Policy
Effective Date: January 1, 2026 | Last Updated: January 7, 2026
At SerenKind, we take your privacy seriously. We understand that you're sharing sensitive, personal information about your mental health and well-being. This Privacy Policy explains how we collect, use, protect, and respect your data. We comply with HIPAA, GDPR, CCPA, and other privacy regulations.
1. Information We Collect
Account Information
When you create a SerenKind account, we collect:
- Full name, email address, and phone number
- Age and date of birth
- Password (encrypted)
- Demographic information (optional)
Mental Health & Wellness Data
To provide personalized support, we collect:
- Your mental health concerns and symptoms
- Therapy notes and journal entries you create in the app
- Coping strategies and exercises you complete
- Your mood tracking and wellness metrics
- Any information you share with our support team
This information is treated as confidential health information under applicable privacy laws.
Device & Usage Information
We automatically collect:
- Device information (type, OS, unique identifiers)
- App usage analytics (features accessed, time spent)
- IP address and general location data
- Crash reports and performance logs
2. How We Use Your Information
✓ To Provide & Improve Services
Your data helps us deliver personalized therapeutic content, track your progress, and improve our app's features and user experience.
✓ Communication & Support
We use your contact information to send service updates, respond to support requests, and provide crisis resources if needed.
✓ Safety & Legal Compliance
We may use your information to protect against fraud, prevent harm, comply with court orders, and fulfill legal obligations (including mandatory reporting if you're at immediate risk).
✓ Research & Analytics
We may use anonymized, aggregated data to research mental health trends and improve therapeutic effectiveness (never identifying you).
3. Data Protection & Security
We implement industry-leading security measures to protect your sensitive information:
- 🔒Encryption: All data in transit (SSL/TLS) and at rest (AES-256) is encrypted
- 🔐Access Controls: Only authorized staff with need-to-know access can view your data
- 📋HIPAA Compliance: We follow HIPAA security standards for protected health information
- 🛡️Regular Audits: We conduct regular security audits and vulnerability assessments
- 🚨Incident Response: We have protocols to detect and respond to data breaches
4. Data Retention
We retain your information for as long as necessary to provide services and comply with legal obligations:
- Account Data: Retained while your account is active
- Mental Health Records: Retained for 7 years after account closure (per healthcare best practices)
- Temporary Files & Cookies: Automatically deleted after 30 days unless extended by law
- Analytics Data: Anonymized after 12 months
You can request deletion of your account anytime, though we may retain anonymized health records for clinical research purposes.
5. Your Privacy Rights
Depending on your location, you have the following rights:
Right to Access
Request a copy of all data we hold about you
Right to Correction
Correct inaccurate or incomplete information
Right to Deletion
Request deletion of your data (with legal exceptions)
Right to Portability
Export your data in a readable format
Right to Object
Opt out of certain data uses (marketing, analytics)
Right to Withdraw Consent
Withdraw consent to data processing at any time
To exercise any of these rights, email privacy@serenkind.com with your request. We'll respond within 30 days.
6. Sharing & Third Parties
🚫 We Do NOT Sell Your Data
We never sell, trade, or rent your personal or mental health information to advertisers, marketers, or third parties for profit.
We may share information only in these circumstances:
- •Service Providers: With vendors who help us operate (cloud hosting, payment processing) under strict confidentiality agreements
- •Crisis Situations: If you disclose intent to harm yourself or others, we may contact emergency services or mental health professionals
- •Legal Requirements: When required by law, court orders, or law enforcement (with notice when legally permitted)
- •Business Transfers: If SerenKind is acquired or merged, your data may transfer to the new entity
7. Crisis Support & Safety
SerenKind is not a replacement for professional mental health treatment or crisis services. If you're experiencing a mental health crisis:
National Suicide Prevention Lifeline
988 (available 24/7 | confidential & free)
Mental Health Crisis
Call 911 or go to your nearest emergency room
8. Cookies & Tracking Technologies
We use cookies to improve your experience, remember preferences, and analyze usage:
- Essential Cookies: Required for login and basic functionality
- Analytics Cookies: Help us understand how you use the app
- Preference Cookies: Remember your settings
You can manage cookies in your browser settings. Disabling cookies may affect app functionality.
9. Contact Us
Questions about our privacy practices? We're here to help:
Email: privacy@serenkind.com
Response Time: We'll respond to privacy requests within 30 days
Updates to This Privacy Policy
We may update this policy occasionally to reflect changes in our practices or legal requirements. We'll notify you of material changes via email or through the app. Your continued use of SerenKind after updates means you accept the new terms.
Last updated: January 7, 2026. This Privacy Policy is effective as of January 1, 2026.